100% TRANSPARENT.

100% TRANSPARENT.

WHO WE ARE

HONEST BY IS A PIONEERING COMPANY LAUNCHED IN JANUARY 2012.THE COMPANY IS UNIQUE IN COMMUNICATING ABOUT THE SUPPLY CHAIN OF ITS PRODUCTS AND PRICING.
Bruno Pieters conceived Honest by during a sabbatical from the fashion industry in Southern India. An award-winning designer and art director, Pieters spent 2010 exploring the developing world, an experience that profoundly affected his personal philosophy and his thinking about fashion. Observing how native people wore clothes that were grown, woven and sewn from sources they could identify around them, he wondered if such transparency could be operated on an international scale when making designer products. On his return to Antwerp Pieters began to work on a radical new concept.Honest by is the first company in the world to share the full cost breakdown of its products. The word Honest refers to the way in which the Honest by company operates, with a 100% transparency policy. The concept behind Honest by offers designers and brands a public platform to share their own design processes; utilising the extensive research Honest by has already conducted on organic fabrics and suppliers. Those we collaborate with share their personal production information from yarn and button origin to fabric and manufacturing details; information which honest by then communicates to the client. Every part of the collaboration process is transparent including the store mark up calculations. In communicating all information regarding a garments production process; Honest by wants to shed light on the questions: where is it made and by whom. Bruno Pieters believes that fashion is a celebration of beauty and that the story behind that celebration can be equally beautiful.

ABOUT BRUNO PIETERS

Bruno Pieters, Belgian fashion designer and art director highly regarded for his avant-garde creations and sharp tailoring, believes that “fashion is about beauty and that the story behind fashion can be equally beautiful”. With Honest by, he puts this philosophy into practice
Pieters, born in Bruges, Belgium in 1975, trained at the Royal Academy of Fine Arts in Antwerp, graduating with a BA in Fashion Design in 1999. He developed his craft working with designers including Martin Margiela, Thimister and Christian Lacroix in Paris, as well as Antonio Pernas in Madrid.
In July 2001, Pieters presented his first couture collection - the first Belgian graduate to present an Artisanal collection during Paris couture week. In 2002, he debuted his ready-to-wear collections for both men and women in Paris, and soon made a name for himself: Suzy Menkes, legendary editor for Vogue International, described the discovery of “an intriguing new talent”
In 2005, Pieters was named creative director of the men’s line at Delvaux - the oldest fine leather goods house in the world – a role which he held until 2007. During his time there he won the Swiss Textile Award in 2006, followed by the Andam Fashion Award from the Pierre Berge and Yves Saint Laurent Foundation a year later. His designs – often described as ‘architectural’ – were admired for their intricate tailoring and construction work. Vogue Runway Director Nicole Phelps highlighted “the beauty of the clean, precise lines of Pieters’ tailoring” that revealed a “real devotion to craft”. In June 2007 Pieters was appointed Creative Director for the avant-garde line Hugo by Hugo Boss, beginning a successful three-year collaboration. At the same time, he continued to expand his own label, launching eyewear and homewear. However, in 2010, he announced both his departure from Hugo Boss and the retirement of his own label in order to take a sabbatical.
From 2010 until early 2012 Pieters travelled through India. His experiences in the subcontinent had a radical affect on his outlook on life. He became increasingly concerned for the environment, animal welfare, and children’s causes. In January 2012, he returned to make what Oliver Horton in The New Your Times described as a “revolutionary” new statement in the fashion world with his new company, Honest By - the world's first 100% transparent company and pioneer in price transparency. Honest By publishes its entire supply chain for every product it creates and translates this into total price transparency.
In 2014 Pieters established the Future Fashion Designer Scholarship (FFDS) - the first of its kind. The scholarship is designed to support students with the ambition to work in a transparent and sustainable way outside the existing fashion mould. Successful applicants are not only awarded a share of a total annual bursary of 10,000 euros, but benefit also from guidance and mentoring from Pieters and his Honest By team.

WHAT WE DO

HONEST BY OFFERS PRODUCTS WITH COMPLETE TRANSPARENCY IN PRICE AND MANUFACTURING, CREATING A NEW PARADIGM IN FASHION AND RETAIL.
Honest by continuously offers new collections from established and upcoming designers. We conduct extensive research into the sources of the raw materials, we trace back the origins of fabrics and trimmings used in the products to be certain that every element in each garment is as environmentally friendly as possible, that the wellbeing of the client's skin is taken into consideration and that the working conditions in the production facilities are safe, for every product we sell. Honest by chooses not to distribute leather goods, or clothes that are made or trimmed with fur, shell or horn. The only animal products our selections do contain are wool and silk. The wool used in the garments we propose is either certified organic, recycled or sourced from selected farms in countries like the UK, where laws on farming ensure the welfare of animals. The raw material of the silk items in our store are all certified organic. We also offer vegan designs, entirely free of animal products.
We regularly invite international designers to create a 'Green' item, look or collection exclusively for the Honest by store.

HOW WE WORK

HONEST BY'S SELECTION IS MADE WITH RESPECT FOR PEOPLE AND ANIMALS. WE WANT TO ENSURE EVERY COMPONENT IN EVERY PRODUCT WE SELL HAS THE SMALLEST IMPACT ON OUR HEALTH AND THE ENVIRONMENT.
The Earth is in an environmental crisis. Honest by is motivated by the challenges we face collectively, to the climate and to ecosystems. Products in the Honest by store are made with consideration for all beings. Honest by offers innovative collections on the vanguard of trends in a transparent way. Our mission is to offer our customers the opportunity to shop in a completely conscious way. To find out everything about one of our products, simply select an item by clicking on the image you would like to view, view the product in the product page and scroll down to the bottom of your page. There you will see the Material Information, the Manufacturing Details, the Price Calculation. Click on the arrow next to those titles to read the information. For some most of our items we also show the carbon footprint of the product. We encourage all our customers to let us know if there is any information missing that might be important to them. In that case please contact us on this e-mail address contact@honestby.com.