• andrew_news
  • 3forlife_news

3 FOR LIFE.

ANDREW MORGAN IS A DIRECTOR FOCUSED ON TELLING STORIES FOR A BETTER TOMORROW. HIS EXPERIENCE INCLUDES A BROAD RANGE OF WORK THAT SPANS NARRATIVE AND DOCUMENTARY STORY TELLING FOR BOTH COMMERCIAL AND FILM PROJECTS. ANDREW STUDIED CINEMATOGRAPHY AT THE LOS ANGELES FILM SCHOOL. HE LIVES IN L.A. WITH HIS WIFE EMILY, THEIR FOUR CHILDREN AND A PUG NAMED TUNA. HIS NEW PROJECT IS CALLED 'THE TRUE COST', A DOCUMENTARY ABOUT OUR CURRENT FASHION INDUSTRY. READ MY INTERVIEW WITH  ANDREW MORGAN HERE BELOW.

By Bruno Pieters 

BP: WHAT GAVE YOU THE IDEA TO DO A DOCUMENTARY ABOUT THE FASHION INDUSTRY?
AM: I was half asleep getting my coffee one morning earlier this year when I saw a photograph on the cover of a newspaper that instantly broke my heart. The image was of two boys walking past a giant wall of missing-persons signs. Picking it up, I read the story of the clothing factory collapse outside of Dhaka, Bangladesh taking the lives of more than 1,000 people and injuring thousands more. That moment began a several month long process of learning and talking with people around the world working in and around the global clothing industry. The story that unfolded was both horrifying and hopeful. It was so compelling that beginning work on the film was more of a reaction then a choice.

BP: HOW OR WHERE AND WHEN CAN THE HONEST BY AUDIENCE SEE YOUR FILM?
AM: We are still early in the process at this point. We shot an initial trailer to formalize the team of experts around the world and lay the foundation for the full film. Now that the trailer is cut, we are raising the funds for the full film through Kickstarter. Once complete, we will release the film to coincide with the world fashion weeks of 2014. For now your audience can see the trailer here.

BP: WHAT WAS IT THAT YOU WANTED TO SHOW WITH THIS FILM?
AM: I am interested in letting people see how we got here, the damage that is being done, but also, and perhaps most importantly, the hope filled prospect of choosing a better path forward. This is the first generation in the history of the human race living in a moment where we can see the effect we are having on people and places around the world - in real time. Suddenly this is not a case of history looking back as the judge, this is a real time response to the choices we make every day. This film will show that in a vividly clear way.

BP: WHAT DO YOU HOPE TO ACHIEVE WITH THIS DOCUMENTARY?
AM: I hope the film creates a new and needed conversation about what kind of world we are choosing to create together. There is a big shift happening inside of the industry, and I believe what is needed now is a story that is accessible and engaging to the everyday citizen.

BP: WHEN DID YOU BECOME MORE CONSCIOUS AS A HUMAN BEING?
AM: It has been a growing process for me. I was raised in the south, and it was a very typical American mindset that left little room for any true local or global consciousness. Over the years I started to be increasingly curious about consumption in general. Where do things come from before I purchase them, and where do they go after they leave my possession? Who are the people that made this item and what is life like for them? This has led me to surprising answers at every turn, and also, it has helped grow my awareness of the effects my life is truly having.

BP: WHAT DO YOU LOVE MOST ABOUT FASHION?
AM: The people that make up the fashion industry are some of the most talented and driven folks I have ever met. The inherent creativity of it all is the very reason I believe we will fundamentally evolve to a more sustainable and ethical industry.

BP: WHAT IS YOUR OPINION ON THE FASHION INDUSTRY TODAY?
AM: There is so much to celebrate, but there is an inherent irresponsibility as well. That irresponsibility has been built on the idea that we are not taking the true cost of these items or actions into account. We must begin re-shaping how we approach clothing both as designers, brands and consumers.

BP: DO YOU FEEL THAT YOU AND THE PEOPLE IN YOUR LIFE ARE PAYING MORE ATTENTION TO WHAT THEY ARE BUYING?
AM: I do. Up until recently it did not so much as cross my mind. In the last fifty years the world has become increasingly abstract. The physiological distance between the people who make clothing and the people who purchase them has widened. That is beginning to change though. As the world grows more connected every day, my family and the people in my life are starting to look behind the label and that curiosity is the beginning of a needed new chapter in our story.

BP: WHAT IS SUSTAINABLE FASHION IN YOUR OPINION?
AM: It's about re-thinking the entire process so that ethical or ecological factors are not an afterthought, it is at the center of what we create and consume. I love what Safia Minney of People Tree told me when she described it as a future where "creativity and consumption learn to go hand in hand".

BP: HOW GREEN ARE YOU?
AM: I consider myself extremely mindful, but I am constantly learning more and that lets me make even better choices. My wife and I have four young kids at home and it is a big part of the conversation we are having with them. How do we leave people and places better then we found them both in the short and long term. That has lead us to some rewarding choices as a family.

BP: ARE YOU VEGAN/ VEGETARIAN?
AM: I am mostly vegetarian with a few exceptions.

BP: DO YOU BELIEVE ONE PERSON CAN CHANGE THE WORLD?
AM: I do believe that is possible and inspiring, but what I am more fascinated by is when a number of people are exposed to ideas and they begin to act on them together. The issues facing us here are immensely complex. The solutions that are needed will not come from one, but from many. My hope is that my work serves to inspire others and they use their life to move it even further forward.

BP: ARE YOU THE CHANGE YOU WANT TO SEE IN THE WORLD?
AM: There is still a lot about my life that is a work in progress, but I am working to compose a life that is completely aligned with the change I want to see.

BP: WHAT DRIVES YOU?
AM: Hope. I believe the future is full of it. Not to be confused with blind optimism, but rather the unwavering conviction that tomorrow could be and should be better than today.

BP: WHAT QUALITIES DO YOU LIKE MOST ABOUT YOURSELF?
AM: Passion, curiosity and determination.

BP: WHAT QUALITIES DO YOU LIKE IN OTHERS?
AM: Focus, creativity, and kindness.

BP: WHAT IS YOUR PHILOSOPHY TODAY?
AM: I believe our lives matter more than we could possibly imagine. That each of us and all of us are invited to take part in dreaming of a world worth creating, and to take part in the beautiful work of making that world come to be.

BP: WHAT IS YOUR FAVORITE QUOTE?
AM: "All the forces in the world are not so powerful as an idea whose time has come."

BP: THANK YOU FOR THIS INTERVIEW.
AM: It's an honor, truly. 


HELP ANDREW MORGAN WITH HIS NEW DOCUMENTARY 'THE TRUE COST' HERE

WATCH 'THE TRUE COST' TRAILER HERE.