• CDM1
  • CDM2
  • CDM3
  • CDM4

JUMP TO THE FUTURE.

Introduction by Honest By.
Interview by Bruno Pieters

THE 'DOWNLOAD EP01' COLLECTION IS THE WORLD'S FIRST COLLECTION THAT WAS CREATED TO BE DOWNLOADED ONLINE BY CUSTOMERS AND PRINTED OUT ON THEIR 3D HOME PRINTER. HONEST BY IS HEREBY ALSO THE FIRST HIGH FASHION BRAND IN HISTORY TO OFFER A COLLECTION OF DOWNLOADABLE DESIGNS. BRUNO PIETERS DESIGNED THE COLLECTION IN COLLABORATION WITH COMME DES MACHINES. COMME DES MACHINES IS A BILBAO (SPAIN) BASED FUTURE FASHION ADVISORY. THEY WORK AT THE INTERSECTION OF FASHION AND TECHNOLOGY, TRYING TO BRING BOTH ELEMENTS CLOSER TOGETHER. SINCE 2014 THEY ALSO OFFER 3D PRINTED BIODEGRADABLE SOLUTIONS SUCH AS BUTTONS, BUCKLES, SEQUINS, LABELS, ETC. THEY ARE PASSIONATE ABOUT CREATING A MORE SUSTAINABLE INDUSTRY. FOR THEM NEW DIGITAL TECHNOLOGIES SUCH AS 3D PRINTING HAVE THE POTENTIAL TO DISRUPT CURRENT LIFE-UNFRIENDLY PRACTICES . COMME DES MACHINES HAS CURRENTLY FOUR FOUNDERS ARAN AZKARATE, ANDRÉS IGLESIAS, JON MIKEL AZKARATE AND SUSO KINKI. BRUNO PIETERS INTERVIEWS COMME DES MACHINES ABOUT THEIR JUMP TO THE FUTURE. 

BP. HOW DID THE NAME 'COMME DES MACHINES' COME ABOUT?
We wanted our name to be a declaration of principles and make clear our stance. So, taking a look at Rei Kawakubo, we thought Comme Des Machines stands for the inquisitiveness and spirit of our time.

BP. HOW DID YOU ALL MEET? 
We all met when working on different projects, but it was love at first sight. Some of us came from the fashion industry, some from the music industry, but we really liked each other and became good friends, so we started finding excuses in order to get together. At the time, we balanced personal and common projects: an indie fanzine or a music band were our first proposals together. Today, years later, everything seems to be quite different, even though essentially, we consider ourselves to be the same: a group of friends willing to take part in the times we live in, deliberately futurist, with clear common goals. Being perfectly coordinated is the main difference at this stage.

BP. WHAT DO YOU LOVE ABOUT 3D PRINTING?
It empowers people. Plus there is the sustainability aspect, the uniqueness, the multiple solutions,etc. In short, all the things that really matters to us.
3D printing is absolutely revolutionary. A Digital future is unavoidable. The distance between the creator/producer/consumer is now shortened because of 3D printing. We are able to produce a personalised service without any minimum order quantity. This cutting edge technology is efficient and creative. The haute couture of the 21st Century but affordable to everyone. How can you not fall in love with it?

BP. WHAT IS YOUR OPINION ON THE FASHION INDUSTRY TODAY? 
Fortunately, it is about to stop being what it is: a harmful, polluting, homogenising and inefficient industry for the benefit of a few and totally outdated. Fashion, as all the other industries, is facing one of the most transforming and amazing moments in history. The world will turn into a radically new one.
A digital exciting world, ‘hyper-connected’ and in real time. A lot of networked communities, cooperating and sharing will put on display new elements challenging the quo status. Not only ‘How’, but also ‘Who’ will change. For the first time in history, the tools needed to change the world are within reach. And It all just depends on us.

BP. WHAT IS YOUR FAVOURITE DESIGN IN THE HONEST BY BRUNO PIETERS + COMME DES MACHINES DOWNLOAD EP01 COLLECTION? 
It is quite hard just to choose one. We love this cooperation as a whole. Not just because we really love the pieces, but because what they represent is aimed to future directions, it points out possible uses: how the cooperation came up, how it has been carried out, or even the way it will be in the end-user hands. Download EP01 is more than accessories to us, it is a small piece of the future. A sustainable fair future built up by all of us.

BP. WHAT IS YOUR DREAM (FOR THE FUTURE, FOR THE WORLD)?
… Keep on dreaming!

BP. HOW GREEN ARE YOU IN YOUR PERSONAL LIVES?
All we can. Unfortunately, not all we wish...yet.


SHOP
The 'DOWNLOAD EP01' Collection.
For more information on Comme Des Machines please visit: http://commedesmachines.es