FASHION FAST 2018.

FASHION FAST 2018.

Honest By is proud to announce we are going on a Fashion Fast!
We will not produce any new collections or release new collaborations for the next 9 months; from february until october 2018. Honest By customers can however still purchase our current collections during that time.

WHY.
Bruno Pieters, Honest By's founder and CEO, was shocked when he read a story by Adam Minter on Bloomberg.com: "No one wants your used clothes anymore."
The article revealed that between 2000 and 2015, global clothing production doubled, while the average number of times that a garment was worn before disposal declined by 36 percent. In China, it declined by 70 percent.
The rise of "fast fashion" is thus creating a bleak scenario: The tide of secondhand clothes keeps growing even as the markets to reuse them are disappearing. From an environmental standpoint, that's a big problem. Already, the textile industry accounts for more greenhouse-gas emissions than all international flights and maritime shipping combined; as recycling markets break down, its contribution could soar.
In an effort to help reduce the alarming rise of clothing production around the world Pieters made a bold decision to stop producing collections and collaborations for 2 whole seasons.

JOIN US. 
We invite and encourage all of our customers and everyone who feels concerned to take a look at their wardrobe and ask themselves if they really need more clothing.
"It's not just Honest By who is going on a Fashion Fast, I will do this in my private life as well. I will not buy new clothes for the next 9 months. And if I would really need something, I will buy it in a vintage store or from old stock."  —Bruno Pieters
Join Bruno Pieters & Honest By and make 2018 count.
Challenge yourself to go on a Fashion Fast, one week, one month, one season, one year,...
Use the hashtag #fashionfast on social media and inspire others to do the same.
May Mahatma Gandhi's words inspire you throughout your fast: " The light of the world will illuminate within you when you fast and purify yourself." —Mahatma Gandhi

Thank you
The Honest By Team