Bruno Pieters conceived Honest by during a sabbatical from the fashion industry in Southern India. An award-winning designer and art director, Pieters spent 2010 exploring the developing world, an experience that profoundly affected his personal philosophy and his thinking about fashion. Observing how native people wore clothes that were grown, woven and sewn from sources they could identify around them, he wondered if such transparency could be operated on an international scale when making designer products. On his return to Antwerp Pieters began to work on a radical new concept.
Honest by is the first company in the world to share the full cost breakdown of its products. The word Honest refers to the way in which the Honest by company operates, with a 100% transparency policy. The concept behind Honest by offers designers and brands a public platform to share their own design processes; utilizing the extensive research Honest by has already conducted on organic fabrics and suppliers. Those we collaborate with share their personal production information from yarn and button origin to fabric and manufacturing details; information which honest by then communicates to the client. Every part of the collaboration process is transparent including the store mark up calculations. In communicating all information regarding a garments production process; Honest by wants to shed light on the questions: where is it made and by whom. Bruno Pieters believes that fashion is a celebration of beauty and that the story behind that celebration can be equally beautiful. 

HONEST BY OFFERS PRODUCTS WITH COMPLETE TRANSPARENCY IN PRICE AND MANUFACTURING, CREATING A NEW PARADIGM IN FASHION AND RETAIL.

Honest by continuously offers new collections from established and upcoming designers .
We conduct extensive research into the sources of the raw materials, we trace back the origins of fabrics and trimmings used in the products to be certain that every element in each garment is as environmentally friendly as possible, that the wellbeing of the client's skin is taken into consideration and that the working conditions in the production facilities are safe, for every product we sell. Honest by chooses not to distribute leather goods, or clothes that are made or trimmed with fur, shell or horn. The only animal products our selections do contain are wool and silk. The wool used in the garments we propose is either certified organic, recycled or sourced from selected farms in countries like the UK, where laws on farming ensure the welfare of animals. The raw material of the silk items in our store are all certified organic. We also offer vegan designs, entirely free of animal products.
We regularly invite international designers to create a 'Green' item, look or collection exclusively for the Honest by store. 20% of the profit we make on our designer collaboration collections will go to a charity chosen by the invited designers, while 80% will fund growth, including hiring new staff and expansion of its offer.

The Earth is in an environmental crisis. Honest by is motivated by the challenges we face collectively, to the climate and to ecosystems. Products in the Honest by store are made with consideration for all beings. Honest by offers innovative collections on the vanguard of trends in a transparent way. Our mission is to offer our customers the opportunity to shop in a completely conscious way.