HONEST BY - A PIONEERING COMPANY LAUNCHED IN JANUARY 2012 - UNIQUE FOR THE TRANSPARENCY OF ITS INFORMATION ABOUT THE SUPPLY CHAIN AND PRICING OF ITS PRODUCTS.
Award-winning designer and art director Bruno Pieters conceived Honest by during a sabbatical from the fashion industry in southern India in 2010. Pieters’ experiences of the developing world during that year profoundly affected his personal philosophy and his approach to fashion. Observing how native people wore clothes from materials grown, woven and sewn locally, he wondered whether such transparency could be applied to designer products, and on an international scale. Returning to Antwerp, Pieters began to work on a radical new concept: Honest by.Honest by is the first company in the world to share the full cost breakdown of its products. Honest by adopts - as its name suggests - a policy of 100% transparency. It offers designers and brands a public platform to showcase their own design processes, utilising the results of the extensive research that Honest already undertaken into organic fabrics and suppliers. Chosen suppliers share information about their individual production processes - from yarn and button origin to fabric and manufacturing details. Honest by then communicates this information to the customer. Every part of the collaboration is transparent, including the store mark-up. By disclosing all information regarding the production process, Honest by answers the questions about where a garment and all its components are made, and by whom. Bruno Pieters believes that fashion is a celebration of beauty and that the story behind that celebration can be equally beautiful.
HONEST BY OFFERS COMPLETE TRANSPARENCY IN PRICE AND MANUFACTURING, CREATING A NEW PARADIGM IN FASHION AND RETAIL.
Honest by extensively researches the sources of the raw materials, tracing back to their origins the fabrics and trimmings used in the products. By doing so, it ensures that every element in each garment it sells is as environmentally friendly as possible, that the health of the customer’s skin is considered, and that working conditions in production facilities are safe. Honest by chooses not to distribute leather goods, or clothes that are made or trimmed with fur, shell or horn. The only animal products that our selections do contain are wool and silk. The wool used in the garments we present is certified as either organic, recycled or sourced from selected farms in countries including the UK, where laws on farming ensure the welfare of animals. The raw material for the silk items in our store is all certified organic. We also offer vegan designs, entirely free of animal products.We regularly invite international designers to create a 'Green' item, look or collection exclusively for the Honest by store.
HONEST BY PROMOTES HUMAN AND ANIMAL WELLBEING. EVERY COMPONENT IN EVERY PRODUCT WE SELL SHOULD HAVE THE SMALLEST IMPACT ON OUR HEALTH AND THE ENVIRONMENT.
The Earth is in crisis. Honest by is inspired by the challenges presented to us all by climate change and irreversible damage to our ecosystems. Honest by products are made with respect for all living beings. Via our website, we offer cutting-edge, innovative collections in a totally transparent way. Our mission is to enable our customers to make the most informed choices when they shop.
THE HONEST BY PHILOSOPHY
The story behind the design can and must be as beautiful as the design itself.
Our customers should be able to make the most informed choices possible.
All of our products should be manufactured in a way that respects life.
All of our products should be harmless to our customers’ skin.
All our products and activities should have as small effect as possible on human health and the environment.